Privacy policy
This Privacy Policy explains how trueroot-usa.com ("Trueroot-USA", "we", "us", or "our") collects, uses, discloses, and protects your personal information when you visit, interact with, or make a purchase from trueroot-usa.com (the "Site").
By using the Site, you agree to this Privacy Policy. If you do not agree, please discontinue use of the Site.
1) Information We Collect
a) Information you provide directly
We collect information you choose to provide, including:
Name
Shipping and billing address
Email address and phone number
Order details (products purchased, price, date, etc.)
Account login details (if you create an account)
Messages you send via contact forms, email, or support requests
Payments: We do not store your full credit card number on our servers. Payments are processed by third-party payment providers.
b) Information collected automatically
When you use the Site, we automatically collect certain information, such as:
IP address
Device type, operating system, and browser type
Referring URLs and pages you visited before/after our Site
Pages viewed, time on page, clicks, and other usage data
Approximate location derived from IP (city/region level)
Cookies, pixels, and similar tracking technologies
c) Information from third parties
We may receive information from:
Payment processors (e.g., payment status and limited details such as last 4 digits)
E-commerce and hosting platforms (e.g., Shopify)
Analytics and marketing tools (e.g., aggregate site usage, ad performance)
Advertising platforms (e.g., Meta, Google Ads, or similar networks, if used)
2) How We Use Your Information
We use your personal information to:
Process your orders (take payment, fulfill orders, arrange shipping)
Provide customer support (questions, returns, exchanges, defect or incorrect item claims)
Communicate with you (order confirmations, shipping updates, important service messages)
Improve and operate our Site (performance monitoring, fixing bugs, optimizing user experience, developing features)
Personalize content and offers (where enabled, in a discreet way)
Protect our business and users (fraud prevention, abuse prevention, security, enforcing our Terms of Service)
Comply with legal obligations (tax, accounting, consumer protection, dispute/chargeback handling)
3) Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to:
Keep you logged in and remember preferences
Maintain your shopping cart between visits
Analyze traffic and usage patterns
Measure and improve marketing performance (if used)
Reduce ad frequency and measure ad effectiveness (if used)
You can control cookies through your browser settings. If you disable certain cookies, parts of the Site may not function properly (for example, cart and checkout).
Global Privacy Control (GPC): Where required by applicable U.S. state law, we honor recognized opt-out preference signals such as GPC for opting out of certain targeted advertising and/or "sale"/"sharing" of personal information.
4) How We Share (Disclose) Your Information
We do not sell your personal information for money.
We may disclose your information to the following categories of recipients, as reasonably necessary to provide services and operate our business:
Payment processors and financial institutions To process payments, prevent fraud, and handle disputes/chargebacks.
Shipping, warehousing, and fulfillment partners To pick, pack, and deliver your order. Some orders may be fulfilled by partners outside the United States (including China).
Service providers Companies that help us operate the Site (hosting, analytics, email/SMS providers, customer support tools, security providers). They are permitted to use your data only to perform services for us.
Advertising and marketing partners (if used) To run and measure marketing campaigns. Depending on where you live, this may be considered "sharing" for targeted advertising. You may have the right to opt out (see Section 6).
Professional advisors and legal authorities Lawyers, auditors, and government authorities where required by law, to protect our rights, prevent fraud, or respond to valid legal requests.
Business transfers If we merge, sell, or transfer part or all of our business, customer information may be transferred as part of that transaction, subject to the same or substantially similar privacy protections.
We share only what is reasonably necessary for recipients to perform their services.
5) Your U.S. Privacy Rights
Your rights depend on your state of residence, but may include:
Know / Access: request information about the categories and specific pieces of personal information we collect, use, and disclose
Delete: request deletion of personal information, subject to certain exceptions (e.g., legal, security, dispute handling)
Correct: request correction of inaccurate personal information
Opt out of targeted advertising and certain "sale"/"sharing" (as defined by applicable state law)
Non-discrimination: we will not discriminate against you for exercising your rights
If applicable, you may opt out through available mechanisms (for example, a "Do Not Sell or Share My Personal Information" link in the Site footer, if enabled) and/or recognized opt-out signals such as GPC (where required).
6) How to Exercise Your Rights
To submit a privacy request, contact us at: Email: info@trueroot-usa.com
We may request information to verify your identity before fulfilling your request (for example, confirming access to the email address used for an order). Where allowed by law, you may authorize an agent to act on your behalf; we may request proof of authorization.
7) Children's Privacy
This Site is not intended for children under 13, and we do not knowingly collect personal information from anyone under 13.
We do not knowingly sell or share personal information of individuals under 16 years of age (as defined by applicable law).
If you believe a child has provided us with personal information, please contact us at info@trueroot-usa.com and we will take appropriate steps to delete it.
8) Discretion in Communications, Billing, and Packaging
We aim to keep communications and fulfillment discreet where reasonably possible:
Billing descriptor: Charges on your statement may appear under a generic or parent-company name (where supported by our payment processor).
Emails and notifications: We try to avoid explicit product names in email subject lines and use neutral language where possible. Transactional emails (order/shipping updates) are necessary for your purchase.
Shipping practices: External packaging and labels are intended to avoid obvious references to specific products when feasible. More details may be provided in our Shipping Policy.
9) Data Security
We use a combination of technical, administrative, and physical safeguards to help protect personal information, including:
Encryption (HTTPS) for data in transit
Restricting access to authorized personnel and service providers
Using reputable payment processors that comply with applicable security standards (such as PCI-DSS)
Monitoring for security issues
No method of transmission or storage is 100% secure. You are responsible for keeping your account credentials confidential and using strong passwords.
10) Data Retention
We retain personal information only for as long as reasonably necessary to:
Provide products and services
Maintain business and financial records
Comply with legal, tax, or regulatory requirements
Resolve disputes, handle chargebacks, and enforce our agreements
When data is no longer needed, we delete or anonymize it, subject to legal obligations to retain certain records.
11) International Data Transfers
Our Site is operated from the United States, and some fulfillment and service partners may be located in other countries (including China). Your information may be processed in the United States and other countries where our service providers operate.
12) Third-Party Websites and Services
The Site may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of third-party websites or services. Please review their privacy policies separately.
13) Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make changes, we will update the "Last updated" date above. In the case of significant changes, we may also provide additional notice (such as a banner on the Site or an email notification, where appropriate).
Your continued use of the Site after any update constitutes your acceptance of the revised Privacy Policy.